Honest comparison
Different prices, different service models, different fit. Here is the honest comparison so you can pick the right one for your stage.
The honest verdict
A UK cold-email agency brings strategic thinking, custom positioning, and human judgment on every campaign. AI Email brings the same volume of UK B2B prospect outreach for ~95% less, but the product is opinionated — fewer levers to pull. If you have £4,000+/month and you want a partner, hire an agency. If you want a steady pipeline of UK B2B prospects without the partner-level investment, AI Email is faster and cheaper.
| a traditional UK cold-email agency | AI Email | |
|---|---|---|
| Monthly cost | £1,500–£8,000 | £200 |
| Contract minimum | 3–6 months typical | Cancel any time |
| Setup time | 2–4 weeks | 10 minutes |
| Sending domain | Theirs or yours (varies) | Ours, never yours |
| Strategic input | High — dedicated account manager | Limited — opinionated product |
| Custom positioning per campaign | Yes | Single positioning, you can edit copy |
| Performance guarantee | Rare | 50 prospects/week or money back |
| Per-meeting cost | £150–£400 | £1.70–£8 |
Monthly cost
Contract minimum
Setup time
Sending domain
Strategic input
Custom positioning per campaign
Performance guarantee
Per-meeting cost
Yes — that's a common pattern. AI Email runs cheaply for a few months, you learn whether cold email actually generates conversations for your offer, and if it does, you either stay (cheaper) or upgrade to an agency for bespoke positioning (richer). The £49/week makes the test affordable.
An agency copywriter spends hours per campaign tailoring a hook to a specific ICP. Our AI generates a default that is competent but generic, and you edit it during onboarding. For most UK B2B service businesses with a clear value proposition, the AI default plus 15 minutes of your editing produces an email good enough to drive the engagement we promise. If your offer is unusual or technical, an agency copywriter will produce better copy.
No contract, no minimum term. First charge today. If we don't deliver 50 warm UK prospects in your inbox in any week, we refund that week. Cancel in one click whenever you like.